DESIGN · SOFTWARE · IDEAS

I build things
people want to use.

I'm Joel, a founder and builder working across apps, websites, and brands. Here are a few things I've put into the world—and a few I'm still making better.

An arrangement of translucent design folios
THE WORK IS
THE POINT ✳
INDEPENDENT BUILDERAUSTIN, TEXAS · WORKING EVERYWHERESCROLL TO EXPLORE ↓

01 / SELECTED WORK

Built from an idea.

Real projects, real screens. Each one is at a different stage.

Auto Edit AI video editor screen↗
01 / APPSIPHONE APP · IN DEVELOPMENT

Auto Edit AI

A faster path from long takes to a short, usable cut. Built around getting creators back to the part they actually want to make.

View the website ↗
The Swedest Thing website screenshot↗
02 / WEBSITESBRAND WEBSITE · PREVIEW

The Swedest Thing

A digital home for a candy brand with personality, product storytelling, and room to grow.

Explore the website ↗
The HG Effect website screenshot↗
03 / WEBSITESCREATOR WEBSITE · DIRECTION C PREVIEW

The HG Effect

A personal brand site shaped around Haley's point of view, work, and presence on camera.

Explore the website ↗
INK'D website screenshot↗
04 / WEBSITESMARKETPLACE WEBSITE · PREVIEW

INK'D

A clearer way to discover tattoo artists and start the right conversation before booking.

Explore the website ↗
INK'D iPhone app screenshot↗
05 / APPSIPHONE APP · PROTOTYPE

INK'D app

The companion experience for finding artists, exploring flash work, and moving from an idea to a booking request.

Explore the project ↗

02 / ABOUT

Curious enough
to build it.

I like taking a rough idea and making it tangible. Sometimes that's a tool on your phone. Sometimes it's a site that finally feels like the person or brand behind it.

My work moves between product thinking, design, code, and the details that make the whole thing useful. These projects are works in progress, because good products keep changing when real people use them.

Have something in mind? Let's talk ↗